GATORADE

point of sale

Gatorade provides products to meet the fueling needs of athletes across all areas and skill levels in competitive sports. Their vast product offerings called for working with multiple brands with needs for versatility in messaging and customization. In my role, I mainly contributed to North American point of sale needs and special brand activations within the professional and collegiate levels.

PROPEL

Propel is a line of hydration drinks with electrolytes, zero sugar and lots of flavors. With a goal of bringing the Gatorade and Propel to the forefront, I created some ideations, and one was chosen and executed by an external agency.